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Pimentón Blog

Profitable delivery for restaurants

Apps, fees, P&L, and multi-location ops — no fluff. For owners in LATAM and the US who want margin and clarity.

Multi-location delivery control room
Delivery ·

Do Delivery App Promotions Actually Pay Off for Restaurants?

Your discount isn't your only cost. Learn the 3 stacked layers of a delivery promo, the break-even formula and which deals actually pay off.

Multi-location ops: compare stores without volume bias
Control Room ·

How to Compare Delivery Locations Fairly: Normalize First

Compare delivery locations the right way: normalize by volume, shift and mix, then use same-store trends so your ranking drives real interventions.

Premium plate: choose apps by contribution, not by trend
Delivery ·

How Many Delivery Apps Should a Restaurant Be On? Multi-App vs. Concentrating Volume

Decide how many delivery apps your restaurant needs using contribution per order, not guesswork. Multi-app vs. concentrating volume, with LATAM + USA numbers.

Restaurant kitchen measuring prep time
Control Room ·

Kitchen Prep Time for Multi-Location Delivery: Measure, Alert, Reduce

Prep time is the part of the delivery clock your kitchen controls. Learn to measure it, set green/amber/red alerts, and reduce it across locations.

Courier handing off an order: rating is cooked on the street
Control Room ·

How to recover a delivery app rating when one location drops

Recover a location's delivery-app rating in 48 hours: tag complaints, set a per-store threshold, and fix times, packing, and wrong orders — don't beg for stars.

Visibility strategy on delivery apps
Delivery ·

How to Rank Higher on Delivery Apps Without Killing Your Margin

Learn how to rank higher on delivery apps like Uber Eats, Rappi and DoorDash—and turn visibility into profitable orders, not volume you sell at a loss.

Order being prepped: the daily ritual starts in the kitchen
Control Room ·

Daily Delivery Operations Meeting: The Layered Ritual

Build a layered delivery ops cadence: a 10-min daily standup for fires, a weekly to compare branches, and a war room triggered by thresholds.

Delivery app payout statement reviewed line by line
Delivery ·

How to Read a Delivery App Payout Statement (Line by Line)

Learn to read a delivery app payout statement line by line: gross sales, commission, service fees, ads, co-funded promos, adjustments and net deposit.

Kitchen prepping an order: where cancellations are born
Control Room ·

How to Reduce Delivery Cancellations Across Multiple Locations

Reduce delivery cancellations by treating each one as a signal: a causes taxonomy, a per-location threshold that triggers alerts, and a micro-playbook per cause.

Ops measuring the true cost per delivery channel
Delivery ·

Real Take Rate: The True Cost of Selling on Delivery Apps

Your delivery app contract says 28% commission, but the Real Take Rate is 35-40%. See the full formula, a $100 order breakdown, and healthy benchmarks.

Team running multi-location delivery from a shared board
Control Room ·

How to Run Multi-Location Delivery With a Daily Control Checklist

Learn how to control multi-location delivery operations with a daily checklist: what to watch, who owns it, and how to turn each alert into action.

Gourmet burger plate: high ticket without cutting price
Delivery ·

How Much to Raise Delivery App Prices Without Losing Orders

Learn exactly how much to raise delivery app prices to cover commissions without killing conversion. Markup math for Rappi, Uber Eats, DoorDash and more.

Delivery control room: morning KPI checklist
Control Room ·

Morning Metrics Checklist for Multi-Location Delivery Ops

The morning delivery metrics to check first across multiple locations: prep and delivery times, cancellations, ratings and stock outages — in one 10-minute scan.

Delivery P&L dashboard: margin, commission, and orders
Delivery ·

Delivery App Profitability: Your Restaurant's Per-Order P&L

Learn how to build a per-order P&L for delivery apps: commissions, packaging, ads and ticket size that decide if each order actually makes money.