Empanadas🇦🇷 Argentina
Tienda de Empanadas
+60% growth while reducing dependence on mass discounts
The numbers
+0%
growth (YoY)
0+
locations in Buenos Aires
0 months
of work
The challenge
With more than 70 locations across Buenos Aires, the brand suffered from low profitability and weak loyalty due to an over-reliance on aggressive discounts just to sell consistently.
What we did
- 01
We reduced spend on broad mass discounts.
- 02
We redirected the budget toward more efficient ads.
- 03
We created strategic combos to raise the average ticket.
- 04
We improved the menu engineering.
Strategic takeaway
Not all growth has to come from mass discounts. With proper ad execution and menu optimization, you can grow more while spending smarter.
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