La Piccola Italia
Scale and multi-market expansion: +83% growth in orders
The numbers
in orders
monthly orders
from November to March
The challenge
A solid product and a high customer repeat rate, but stalled growth. They operated solely on Uber Eats, holding a flat flow of 5,000 to 6,000 monthly orders. The challenge was to reach scale without losing operational quality.
What we did
- 01
We designed an aggressive new-user acquisition strategy with trial promotions.
- 02
We implemented repeat-order tracking to validate loyalty.
- 03
We launched PedidosYa as a new channel.
- 04
We closed a launch strategy with high visibility inside the platform.
Strategic takeaway
For validated products, the challenge isn't the product — it's scale. Through an aggressive acquisition strategy and channel diversification, you maximize flow. Even if you temporarily sacrifice a fraction of marginal contribution, the increase in volume builds a far bigger, stronger business.
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